The four

The four

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NEW YORK TIMES BESTSELLER
USA TODAY
BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

 

"Scott Galloway is honest, outrageous and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently." Calvin McDonald, CEO of Sephora

"This is that rare book that not only informs but entertains. You’ll never look at these four companies in the same way again" Jonah Berger, author of Contagious and Invisible Influence.

 

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