'Follow your passion' is bad advice. Find out what you should do instead.
This book sets out to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport debunks the belief that 'following your passion' is the key to satisfaction. He details strategies they used and the pitfalls they avoided in developing their compelling careers.
So good the can't ignore you in for anyone fretting about what to do with their life, or frustrated by then current circumstances. So Good They Can't Ignore You will change the way we think about our careers, happiness, and the crafting of a remarkable life.
"Entrepreneurial professionals must develop a competitive advantage by building valuable skills. This book offers advice based on research and reality--not meaningless platitudes-- on how to invest in yourself in order to stand out from the crowd. An important guide to starting up a remarkable career." Reid Hoffman, co-founder & chairman of LinkedIn and co-author of the bestselling The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
"First book in years I read twice, to make sure I got it. Brilliant counter-intuitive career insights. Powerful new ideas that have already changed the way I think of my own career, and the advice I give others." Derek Sivers, founder, CD Baby
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Overview of Book is from the book cover.