Take your business from start up to change changer.
Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies - such as IKEA, Apple, Uber, and Airbnb - achieve game-changing who status. The answer is simple: They Simplify.
It's a devastating insight. The key to global business success is to simplify a company's offering. To make it easier, more useful, more appealing. Koch and Lockwood make a compelling case, in this must-have book. Lord Chris Smith
A remarkable job - not only in explaining the principle, but in walking the talk: the book is simple too. Great stories, great ideas, and lots of practical advice for managers and entrepreneurs. Professor Andrew Campbell
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Overview of Book is from the book cover.