'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett
Fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion and its swoosh is more than a logo.
But Knight, the man behind the swoosh, has always remained a mystery. Now, in a memoir that's surprising, humble, unfiltered, funny and beautifully crafted, he tells his story at last. He recalls the foundational relationships that formed the heart and soul of Nike, and how together they created a brand, and a culture, that changed everything.
'A touching, highly entertaining adventure odyssey, with much to teach about innovation and creativity. Phil Knight takes us back to the Big Bang of the swoosh, recalls how he first begged and borrowed from reluctant banks, how he assembled a crew of eccentric but brilliant misfits, how they all worked together to build something unique and paradigm-changing. An inspiration for everyone with an unconventional dream.' Michael Spence, Nobel-prize winning economist
'Shoe Dog is an extraordinary hero's journey, an epic tale of faith, unparalleled determination, excellence, failure, triumph, hard-earned wisdom, and love. It's nothing short of a miracle that Nike exists. I finished the last sentence in complete awe, inspired and grateful for the experience.' Lisa Genova, New York Times bestselling author of Still Alice and Inside the O'Briens
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