It's Not How Good You Are... is a concise guide of making the most of yourself - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible.
After decades at the top of one of the most competitive industries, Paul Arden offers insights into such diverse subjects as the value of being fired and why its often better to be wrong than to be right.
He gives original and logical answers to everyday questions. Much of it appears to be obvious when you read it, but aren't all questions easy when you know the answers?
Whether you are a school-leaver, self-employed or a managing director, this book is invaluable for everyone who aspires to succeed.
Saatchi & Saatchi creative legend-turned-director Paul Arden has committed his considerable wit and creative thinking to paper in a handy-sized book on how to succeed. Not just in advertising but in business generally. Far from being one of those excruciating self-help guides favored by buttoned-down businessmen, It's Not How Good You Are, It's How Good You Want To Be is a startlingly refreshing, unputdownable collection of thought-provoking pearls of wisdom. Shots
The former creative director of Saatchi & Saatchi teaches readers how to smash down life's impossible barriers using a fresh combination of wit, smart thinking, and horrific mistakes. Outrageously genius." The Good Book Guide
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