Hacking Growth

Hacking Growth

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The definitive playbook by the pioneers of growth hacking, one of the hottest business methodologies in Silicon Valley and Beyond. 

 

HACKING GROWTH 

 

Reveals the secret behind the rise of some of the most successful start-ups and big blue chip companies. Growth hacking focuses intently on acquiring customers, retaining them, engaging them and making them return repeatedly. It blends product development, analytics and online marketing to rapidly generate, prioritise and teat ideas for growth that really work.

 

With a wealth of stories from companies ranging from Facebook to Walmart, Hacking Growth is a proven, practical tool kit to walk readers from all industries through a strategy they can adapt to their needs.

 

Written by the key architects of the growth hacking methodology and founders of growthhackers.com, the number 1 growth hacking community with 1.8 million users, this ultimate guide will help you drive consumers to your company and achieve consistent, data driven growth.

 

There is nothing more important for any business than attracting users and customers to your products. The tools to do this in today’s online-driven world are very different from the past. Hacking Growth will teach you how to think like a marketer of tomorrow. You will learn to do deep data analysis, and how to think about developing features into your products that drive growth directly. Josh Elman


Marketers realize that marketing as we’ve known it will be replaced by growth hacking. So what is it, how do you do it, and why do you need to? Morgan Brown and Sean Ellis help you ask and answer those questions in this brilliant book, made for those new to the art and science on how to hack growth. Geoffrey Colon

 

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