Good Strategy Bad Strategy

Good Strategy Bad Strategy

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Short Listed for the 2011 Financial Times and McKinsey Best Business Book of the Year.
 
The trusted guide: how to create and implement a powerful, action orientated strategy that gets results.

This classic bestseller shows how to cut through the buzz-words and half baked goals of 'bad strategy' and provides a clear (and entertaining) understanding of how to master the power of 'good strategy'.

A milestone in both the theory and practice of strategy. John Stopford, Emeritus Professor, London Business School

Rumelt blends a practical focus with powerful conceptual ideas to provide an insightful guide for those wrestling with the challenge of creating strategy that makes a real difference. Mark Jenkins, Professor of Business Strategy, Cranfield Business School

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Overview of Book is from the book cover.