Short Listed for the 2011 Financial Times and McKinsey Best Business Book of the Year.
The trusted guide: how to create and implement a powerful, action orientated strategy that gets results.
This classic bestseller shows how to cut through the buzz-words and half baked goals of 'bad strategy' and provides a clear (and entertaining) understanding of how to master the power of 'good strategy'.
A milestone in both the theory and practice of strategy. John Stopford, Emeritus Professor, London Business School
Rumelt blends a practical focus with powerful conceptual ideas to provide an insightful guide for those wrestling with the challenge of creating strategy that makes a real difference. Mark Jenkins, Professor of Business Strategy, Cranfield Business School
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Overview of Book is from the book cover.