Drive

Drive

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The New York Times bestseller

A book that will change how you think and transform how you live! 

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink. Forget everything you thought you knew about how to motivate people - it is wrong!

The secret to high performance and satisfaction in todays world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.

These lessons are worth repeating, and if more companies feel emboldened to follow Mr. Pink's advice, then so much the better. Wall Street Journal

Pink is rapidly acquiring international guru status . . . He is an engaging writer, who challenges and provokes. Financial Times

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