What strategy did Mattel pursue to bring about the sale of one Barbie every 7 seconds? How did Swatch overcome its barriers to change and compete with cheap digital watches? What difficulties has Virgin surmounted to secure its sources of competitive advantage?
Business strategy: An introduction is a straightforward and plain speaking textbook for those approaching strategy for the first time. Global in approach, it includes a full complement of international case studies and examples from companies as diverse as Ryanair, Northern Rock and ACN inc. to help students apply theory to real-world business scenarios.
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