This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.'
Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?'
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
A huge inspiration for our business growth strategy over the years. Andy Lothian, CEO of Insights Group, Management Today
'One of the most eye-opening business studies since In Search of Excellence.' Kevin Maney; USA Today
'Built to Last is an unusual business book - seriously researched, unconventional in its conclusions...is well worth reading, particularly by those engaged in trying to reinvigorate our nation's largest enterprises.' Richard J. Tofel; Wall Street Journal
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Overview of Book is from the book cover.