Blue Ocean Strategy

Blue Ocean Strategy

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WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents.

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success.

Recognised as one of the most iconic and impactful strategy books ever written, "Blue Ocean Strategy," argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.

"one of the bestselling business books of the century" -- Financial Times

"Blue Ocean Strategy is the most successful book on business master-planning" The Economist

"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." Qantas The Australian Way

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